Business models
Lesson plan overview
This intermediate Business English lesson is dedicated to the topic of business models. Students will talk about different business models and which ones are the most successful ones, will learn useful business collocations, and will use the Business Model Canvas to describe their company or a company or their choice. Other interesting lessons are: “Employee mindset vs entrepreneur mindset”, “Business relationships”, “Competition”, “Brand differentiation”, “Start and grow your side hustle”, “Phrasal verbs: new ideas”, “Idioms: entrepreneurship”, “Phrasal verbs: change and innovation”.
Speaking: The lesson starts with 9 discussion questions. Next, students take a look at 9 popular business models (e.g. subscription-based, e-commerce, dropshipping, affiliate marketing, franchise, marketplace) and explain in their own words how each one works. After that, they match them to the short explanations given.
Vocabulary: Students learn useful collocations, which they find in the explanations (e.g. generate revenue, acquire a user base, drive demand, profit margin, revenue stream, transaction fee). After that, they answer a few questions given.
Listening: Students watch a video called “Introduction to the business model canvas” and complete the table given with information from the video.
Speaking and writing: Finally, students are asked to use the business model canvas to talk about their organization, a company they know well, or a business they want to create. There are also a few optional videos given with examples of how to use the business model canvas.
For more speaking practice, you can use the conversation cards.
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Teacher’s lesson plan
Student’s worksheet
Student’s interactive PDF
Conversation cards PDF
Pre-class activities
All video-based ESL lesson plans include online pre-class activities, which are FREE and can be completed without registration. Perfect for teachers who wish to embrace the blended learning approach. By providing students with resources and engagement opportunities before the actual class session, educators can foster active participation, enhance comprehension, and optimise in-class discussions.
The pre-class activities are optional: if you choose not to assign them, or your students don’t complete them, it will not disturb the flow of the class. You can find and review the pre-class activities for this lesson plan here:
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In-class activities
Additional resources
Each video-based lesson plan includes links to additional resources (videos and articles), which are FREE can be found online (in the pre-class activities page. These links aim to extend the learning experience, enabling students to connect classroom knowledge with real-world applications.
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Teacher’s lesson plan
Student’s worksheet
Student’s interactive PDF
Conversation cards PDF
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