FOMO marketing
Lesson plan overview
This Business English lesson is most appropriate for strong B1+ or B2-level students. Students will discuss FOMO marketing tactics, will learn useful business collocations, and will learn how to express wishes and regrets. Other lessons you may find interesting are: “Seasonality in business“, “Seasonal businesses: Halloween edition“, “Black Friday”, “AI influencers“, “Can you trust online reviews“, “The paradox of choice”, “Phrasal verbs: sales and selling”, “Phrasal verbs: shopping“.
Speaking: First, students discuss a few questions related to their shopping habits and FOMO.
Vocabulary: Students create collocations related to FOMO marketing (e.g. to trigger FOMO, to entice the customer to buy, to offer rewards, to create a sense of scarcity, early-bird discount, free shipping, limited-time offer, user-generated content). To practice, students paraphrase 9 sentences, using the expressions they’ve just learned.
Video: Students watch a video called “Top 10 FOMO marketing tactics”. First, they discuss the tactics, and then watch the video and complete 2 listening comprehension activities.
Reading and speaking: Students read different opinions on how not to fall for FOMO marketing tactics and they discuss a few questions given.
Grammar: Students learn grammar structures to discuss wishes and regrets. They complete one practice activity, and then discuss 9 questions given, using the grammar structures from this class.
For more speaking practice, you can use the conversation cards.
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Teacher’s lesson plan
Student’s worksheet
Student’s interactive PDF
Conversation cards PDF
Pre-class activities
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In-class activities
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Additional resources
Each video-based lesson plan includes links to additional resources (videos and articles), which are FREE can be found online (in the pre-class activities page. These links aim to extend the learning experience, enabling students to connect classroom knowledge with real-world applications.
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Teacher’s lesson plan
Student’s worksheet
Student’s interactive PDF
Conversation cards PDF
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