Christmas marketing

Lesson plan overview

This Business English lesson plan is dedicated to marketing strategies small businesses use around Christmas to make the most of this busy period. Students will discuss potential problems businesses face around Christmas and their solutions, learn important marketing vocabulary and phrasal verbs and talk about the marketing strategy of their company. It can be combined with other business lessons like “Black Friday”, “Planning the office Christmas party”,  “Phrasal verbs: marketing and advertising”, and “Phrasal verbs: Black Friday (shopping)“.

Speaking: After an initial discussion, student look at a number of problems businesses might face around Christmas. They discuss ways each problem might affect the business and possible solutions.

Vocabulary: Students learn important marketing concepts (brand awareness, customer loyalty, product customization). They complete a gap-fill activity and after that they discuss a few questions that require the use of the target vocabulary.

Video: Students watch a video “Christmas marketing campaigns for small businesses” and complete 2 tasks.

Vocabulary: After watching the video, students work on a few phrasal verbs that appear in the video (stand out, keep up, be left behind). To practise, they rephrase 4 sentences using the correct phrasal verb.

Speaking: Students talk about the marketing strategy of their company and ways it could be improved next Christmas. This lesson can be combined with other lesson about marketing, sales and advertising.

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Teacher’s lesson plan

Student’s worksheet

Student’s interactive PDF

Conversation cards PDF

Pre-class activities

To send the pre-class activities to your students, copy the link below.

Vocabulary matching


The first time you watch the video, pay special attention to the correct pronunciation of the following words:

Content marketing is designed to attract and retain a clearly-defined audience, and ultimately, to drive a profitable customer action.
Content marketing allows you to tell the story behind your business, showcase the very best features you have to offer.
Advertising on social media gives you the opportunity to reach a substantial number of people on a regular basis, enabling you to target key Christmas audiences in an environment where they are highly engaged.

Comprehension questions

In-class activities

Teacher’s lesson plan
Student’s worksheet

Conversation cards PDF

Student’s interactive PDF

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