Lesson plan overview
This Business English lesson plan is dedicated to marketing strategies small businesses use around Christmas to make the most of this busy period. Students will discuss potential problems businesses face around Christmas and their solutions, learn important marketing vocabulary and phrasal verbs and talk about the marketing strategy of their company. It can be combined with other business lessons like “Black Friday”, “Planning the office Christmas party”, “Phrasal verbs: marketing and advertising”, “Phrasal verbs: sales and selling“, and “Idioms: Black Friday (shopping)“.
Speaking: After an initial discussion, student look at a number of problems businesses might face around Christmas. They discuss ways each problem might affect the business and possible solutions.
Vocabulary: Students learn important marketing concepts (brand awareness, customer loyalty, product customization). They complete a gap-fill activity and after that they discuss a few questions that require the use of the target vocabulary.
Video: Students watch a video “Christmas marketing campaigns for small businesses” and complete 2 tasks.
Vocabulary: After watching the video, students work on a few phrasal verbs that appear in the video (stand out, keep up, be left behind). To practise, they rephrase 4 sentences using the correct phrasal verb.
Speaking: Students talk about the marketing strategy of their company and ways it could be improved next Christmas. This lesson can be combined with other lesson about marketing, sales and advertising.
Teacher’s lesson plan
Student’s interactive PDF
Conversation cards PDF
All video-based ESL lesson plans include online pre-class activities, which are FREE and can be completed without registration. Perfect for teachers who wish to embrace the blended learning approach. By providing students with resources and engagement opportunities before the actual class session, educators can foster active participation, enhance comprehension, and optimise in-class discussions.
The pre-class activities are optional: if you choose not to assign them, or your students don’t complete them, it will not disturb the flow of the class. You can find and review the pre-class activities for this lesson plan here:
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Conversation cards PDF
Each video-based lesson plan includes links to additional resources (videos and articles), which are FREE can be found online (in the pre-class activities page. These links aim to extend the learning experience, enabling students to connect classroom knowledge with real-world applications.
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