marketing

Lesson plans

you are your own brand brand building concept

Vocabulary: personal branding (professional reputation, career advancement, networking, online presence)
Vocabulary: personal qualities (e.g. integrity, professionalism, humility, determination)
Writing: a mission statement

6:15

a screenshot from the barbie movie with Margot Robbie

Vocabulary: to hit the cinemas, to gain exposure, a blockbuster hit, to create buzz, to generate hype
Reading: 6 films with successful marketing strategies
Video: Uncovering Barbie’s secret: The marketing magic behind the most anticipated movie of the year!

3:47

the power of brand (growth, sales, awareness)

Phrasal verbs: stand out, set apart, rely on
Vocabulary: marketing terms (USP, niche, market research)
Video: “3 strategies to find your USP (unique selling proposition)”

3:00

e-commerce christmas concept, gifts coming out of a smartphone

Vocabulary: marketing terms

Vocabulary: Phrasal verbs (stand out, keep up with, stock up on)

Video: Christmas marketing campaigns for small businesses

3:31

a concept describing greenwashing

Vocabulary: sustainability buzzwords
Videos: greenwashing examples, how to avoid greenwashing
Speaking: conversation questions, brainstorming

4:40

Idiom and phrasal verb boosters