marketing

Video-based lesson plans

Whether your lessons are online or in-person, The English Flows’ lesson plans are the ultimate time-saver for ESL teachers working with adult and Business English students. Cut down on prep work and free up your time for what truly matters – guiding, coaching, and meeting your students' unique needs. Our current and highly relatable topics will keep your students engaged before, during, and after the class. We add 7-8 new video-based ESL lesson plans each month. Ignite their curiosity and inspire them to explore the English language further!

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the super bowl setting with snacks and a slogan "why are super bowl ads so expensive?"

This Business English lesson explores the Super Bowl’s role in advertising, focusing on the impact of high-profile commercials, marketing strategies, and return on investment. Students will discuss the effectiveness of Super Bowl ads, learn key advertising vocabulary, and analyze real-world examples from some of the biggest brands.

4:30

UPDATED

you are your own brand brand building concept and a slogan - build a successful personal brand

Vocabulary: personal branding (professional reputation, career advancement, networking, online presence)
Vocabulary: personal qualities (e.g. integrity, professionalism, humility, determination)
Writing: a mission statement

6:30

a photo of a pumpkin spice latte, and a slogan "the power of limited-edition products for marketing

By the end of this ESL lesson, students will be able to confidently discuss the concept of limited-edition products, use a wide range of marketing and consumer behavior vocabulary, and critically evaluate the role of scarcity, FOMO, and seasonal marketing strategies in product success.

5:18

a magnet named brand attracting people and a slogan "how is your country perceived internationally?"

This ESL lesson plan introduces learners to the concept of nation branding and how countries manage their international image.
Students explore the global reputation of countries and what shapes it.
They reflect on their own country’s brand, discuss cultural exports, and evaluate global perceptions.

2:24

an AI model and a slogan "the rise of AI models"

Vocabulary: words related to influencer marketing (sponsored posts, to disclose something, fakery, curated life, to amass a following)
Video: Rise of AI influencers raising ethical concerns
Speaking: conversation questions, role-play, pros and cons

2:35

a woman presenting a business pitch and a slogan "how to mkae a successful business pitch"

Vocabulary: abbreviations and financials (ROI, IP, USP, gross and net profit, pre-revenue, sales forecast, valuation, burn rate, equity)
Functional language: expressions for business pitches
Videos: 2 Dragons’ Den pitches about fashion

11:00

blocks stacked on top of each other to write "FOMO", and a slogan "What are the best FOMO marketing tactics?"

Vocabulary: collocations (to entice the customer, to trigger FOMO, to create a sense of scarcity, impulse purchase, flash sale)
Grammar: wishes and regrets
Video: Top 10 FOMO marketing tactics

3:16

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