marketing

Lesson plans

Personal branding

Vocabulary: personal branding (professional reputation, career advancement, networking, online presence)
Vocabulary: personal qualities (e.g. integrity, professionalism, humility, determination)
Writing: a mission statement

<img decoding="async" data-src="https://theenglishflows.com/wp-content/uploads/level-icon.png" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img decoding="async" data-src="https://theenglishflows.com/wp-content/uploads/level-icon.png" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img decoding="async" data-src="https://theenglishflows.com/wp-content/uploads/level-icon.png" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img decoding="async" src="https://theenglishflows.com/wp-content/uploads/level-icon.png">

B2 / C1

Business

6:15

a screenshot from the barbie movie with Margot Robbie

Barbie fever

Vocabulary: to hit the cinemas, to gain exposure, a blockbuster hit, to create buzz, to generate hype
Reading: 6 films with successful marketing strategies
Video: Uncovering Barbie’s secret: The marketing magic behind the most anticipated movie of the year!

<img decoding="async" data-src="https://theenglishflows.com/wp-content/uploads/level-icon.png" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img decoding="async" data-src="https://theenglishflows.com/wp-content/uploads/level-icon.png" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img decoding="async" data-src="https://theenglishflows.com/wp-content/uploads/level-icon.png" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img decoding="async" src="https://theenglishflows.com/wp-content/uploads/level-icon.png">

B2 / C1

Art, Business

3:47

Brand differentiation

Phrasal verbs: stand out, set apart, rely on
Vocabulary: marketing terms (USP, niche, market research)
Video: “3 strategies to find your USP (unique selling proposition)”

<img decoding="async" data-src="https://theenglishflows.com/wp-content/uploads/level-icon.png" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img decoding="async" data-src="https://theenglishflows.com/wp-content/uploads/level-icon.png" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img decoding="async" data-src="https://theenglishflows.com/wp-content/uploads/level-icon.png" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img decoding="async" src="https://theenglishflows.com/wp-content/uploads/level-icon.png">

B2 / C1

Business

3:00

e-commerce christmas concept, gifts coming out of a smartphone

Christmas marketing

Vocabulary: marketing terms

Vocabulary: Phrasal verbs (stand out, keep up with, stock up on)

Video: Christmas marketing campaigns for small businesses

<img decoding="async" data-src="https://theenglishflows.com/wp-content/uploads/level-icon.png" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img decoding="async" data-src="https://theenglishflows.com/wp-content/uploads/level-icon.png" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img decoding="async" data-src="https://theenglishflows.com/wp-content/uploads/level-icon.png" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img decoding="async" src="https://theenglishflows.com/wp-content/uploads/level-icon.png">

B2 / C1

Business

3:31

a concept describing greenwashing

Greenwashing

Vocabulary: sustainability buzzwords
Videos: greenwashing examples, how to avoid greenwashing
Speaking: conversation questions, brainstorming

<img decoding="async" data-src="https://theenglishflows.com/wp-content/uploads/level-icon.png" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img decoding="async" data-src="https://theenglishflows.com/wp-content/uploads/level-icon.png" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img decoding="async" data-src="https://theenglishflows.com/wp-content/uploads/level-icon.png" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img decoding="async" src="https://theenglishflows.com/wp-content/uploads/level-icon.png">

B1 / B2

Business, Environment

4:40

Idiom and phrasal verb boosters