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marketing

Video-based lesson plans

Whether your lessons are online or in-person, The English Flows’ lesson plans are the ultimate time-saver for ESL teachers working with adult and Business English students. Cut down on prep work and free up your time for what truly matters – guiding, coaching, and meeting your students' unique needs. Our current and highly relatable topics will keep your students engaged before, during, and after the class. We add 7-8 new video-based ESL lesson plans each month. Ignite their curiosity and inspire them to explore the English language further!

an AI model and a slogan "the rise of AI models"

AI influencers

Vocabulary: words related to influencer marketing (sponsored posts, to disclose something, fakery, curated life, to amass a following)
Video: Rise of AI influencers raising ethical concerns
Speaking: conversation questions, role-play, pros and cons

B1 / B2

Business ESL lesson plans, Technology ESL lesson plans

2:35

a woman presenting a business pitch and a slogan "how to mkae a successful business pitch"

Would your business survive Dragons’ Den?

Vocabulary: abbreviations and financials (ROI, IP, USP, gross and net profit, pre-revenue, sales forecast, valuation, burn rate, equity)
Functional language: expressions for business pitches
Videos: 2 Dragons’ Den pitches about fashion

B2 / C1

Business ESL lesson plans

11:00

blocks stacked on top of each other to write "FOMO", and a slogan "What are the best FOMO marketing tactics?"

FOMO marketing

Vocabulary: collocations (to entice the customer, to trigger FOMO, to create a sense of scarcity, impulse purchase, flash sale, free shipping)
Grammar: wishes and regrets
Video: Top 10 FOMO marketing tactics

B1 / B2

Business ESL lesson plans

3:16

you are your own brand brand building concept and a slogan - build a successful personal brand

Personal branding

Vocabulary: personal branding (professional reputation, career advancement, networking, online presence)
Vocabulary: personal qualities (e.g. integrity, professionalism, humility, determination)
Writing: a mission statement

B2 / C1

Business ESL lesson plans

6:15

Barbie and a slogan - Have you watched the Barbie movie yet?

Barbie fever

Vocabulary: to hit the cinemas, to gain exposure, a blockbuster hit, to create buzz, to generate hype
Reading: 6 films with successful marketing strategies
Video: Uncovering Barbie’s secret: The marketing magic behind the most anticipated movie of the year!

B2 / C1

Business ESL lesson plans, Art ESL lesson plans

3:47

the power of brand (growth, sales, awareness) and a slogan - how to find your usp

Brand differentiation

Phrasal verbs: stand out, set apart, rely on
Vocabulary: marketing terms (USP, niche, market research)
Video: “3 strategies to find your USP (unique selling proposition)”

B2 / C1

Business ESL lesson plans

3:00

e-commerce christmas concept, gifts coming out of a smartphone and a slogan - is your e-commerce business ready for christmas?

Christmas marketing

Vocabulary: marketing terms
Vocabulary: Phrasal verbs (stand out, keep up with, stock up on)
Video: Christmas marketing campaigns for small businesses

B2 / C1

Business ESL lesson plans

3:31

an illustration of greenwashing and a slogan - greem marketing vs greenwashing

Greenwashing

Vocabulary: sustainability buzzwords
Videos: greenwashing examples, how to avoid greenwashing
Speaking: conversation questions, brainstorming

B1 / B2

Business ESL lesson plans, Environment ESL lesson plans

4:40