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advertising

Lesson plans

the power of brand (growth, sales, awareness)

Brand differentiation

Phrasal verbs: stand out, set apart, rely on
Vocabulary: marketing terms (USP, niche, market research)
Video: “3 strategies to find your USP (unique selling proposition)”

B2 / C1

Business

3:00

e-commerce christmas concept, gifts coming out of a smartphone

Christmas marketing

Vocabulary: marketing terms

Vocabulary: Phrasal verbs (stand out, keep up with, stock up on)

Video: Christmas marketing campaigns for small businesses

B2 / C1

Business

3:31

Idiom and phrasal verb boosters

happy big family

Idioms: family
teamwork - teammates holding a piece of a puzzle

Phrasal verbs: teamwork
business competition illustration

Idioms: competition
people talking to each other

Phrasal verbs: communication
2 women hugging

Idioms: forgiveness and acceptance
a man on a crossroad trying to make a decision which way to go

Idioms: decision-making
statistics concept icon with different charts and graphs

Idioms: probability and likelihood
two girls gossiping

Idioms: secrets and gossip
an illustration about digital marketing

Phrasal verbs: marketing and advertising
a politician giving a speech

Phrasal verbs: politics
2 men shaking hands after successfully negotiating an agreement and closing the deal

Phrasal verbs: negotiations
people sitting at a table decorated with candles, eating and drinking wine, and talking to each other

Idioms: eating and drinking
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