brand

Lesson plans

you are your own brand brand building concept

Vocabulary: personal branding (professional reputation, career advancement, networking, online presence)
Vocabulary: personal qualities (e.g. integrity, professionalism, humility, determination)
Writing: a mission statement

6:15

the power of brand (growth, sales, awareness)

Phrasal verbs: stand out, set apart, rely on
Vocabulary: marketing terms (USP, niche, market research)
Video: “3 strategies to find your USP (unique selling proposition)”

3:00

Idiom and phrasal verb boosters