The paradox of choice: Pre-class activities

Pre-class activities

Prepare for your class by completing these activities!

Vocabulary matching


The first time you watch the video, pay special attention to the correct pronunciation of the following words:

Most people who live in developed democratic societies have taken it for granted that the more choice people have, the better off they are in any domain at all.
She and her research assistants posed as representatives from a jam supplier and set up a display of samples at the front of the store.
They’ve also developed subconscious strategies to help them deal with the often overwhelming abundance of choice.

Comprehension questions