The business of St. Valentine’s Day: Pre-class activities

Pre-class activities

Prepare for your class by completing these activities!

Vocabulary matching


The first time you watch the video, pay special attention to the correct pronunciation of the following words:

February is a rough month to be single.
In fact, one 1994 study surveyed 105 men, found that though they primarily associated a feeling of love and friendship during Valentine’s Day …
The industries profiting most from love and obligations are jewelry at $3.9 billion, clothing and lingerie at $2.9 billion …
Regardless of whether you are buying out of devotion or out of societal pressure to live up to your role as a good significant other, …

Comprehension questions