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Vocabulary matching
Pronunciation
The first time you watch the video, pay special attention to the correct pronunciation of the following words:
The personal brand is your unique mixture of skills, experience, personality and know-how.
It’s basically a professional image.
Politicians rely on this when it comes to elections.
It helps you stand out from the pack and it’s what makes you memorable.
If your main goal is to improve your business using your personal brand, you need to get a solid grip of who your target audience/strong> is.
Comprehension questions
Video: Powerful personal branding secrets
Video: Personal branding – why is it important?
Video: What’s your brand?
Article: The ultimate guide to personal branding
Article: How to build your personal brand at work
