Patagonia founder gives away the company: Pre-class activities
Pre-class activities
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Pronunciation
Additional resources
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Vocabulary matching
Pronunciation
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Through this unabashed anti-consumerist sentiment, the advertisement revealed a recent trend within the outdoor apparel industry.
However, the environmentalist messages of Patagonia can reveal a paradox intrinsic to ecologically conscious corporations.
Throughout the marketing campaign and Patagonia’s culture as a whole, Patagonia seems to be committed to the durable and long-lasting, encouraging its customers to forgo purchases and embrace the old.
Patagonia brands itself as anti-consumerist with ads, yet as a for-profit company its very existence is reliant on consumption.
Comprehension questions
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