Patagonia founder gives away the company: Pre-class activities

Pre-class activities

Prepare for your class by completing these activities!

Vocabulary matching

Pronunciation

The first time you watch the video, pay special attention to the correct pronunciation of the following words:

Through this unabashed anti-consumerist sentiment, the advertisement revealed a recent trend within the outdoor apparel industry.
However, the environmentalist messages of Patagonia can reveal a paradox intrinsic to ecologically conscious corporations.
Throughout the marketing campaign and Patagonia’s culture as a whole, Patagonia seems to be committed to the durable and long-lasting, encouraging its customers to forgo purchases and embrace the old.
Patagonia brands itself as anti-consumerist with ads, yet as a for-profit company its very existence is reliant on consumption.

Comprehension questions

Additional resources

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