Christmas marketing: Pre-class activities

Pre-class activities

Prepare for your class by completing these activities!

Vocabulary matching


The first time you watch the video, pay special attention to the correct pronunciation of the following words:

Content marketing is designed to attract and retain a clearly-defined audience, and ultimately, to drive a profitable customer action.
Content marketing allows you to tell the story behind your business, showcase the very best features you have to offer.
Advertising on social media gives you the opportunity to reach a substantial number of people on a regular basis, enabling you to target key Christmas audiences in an environment where they are highly engaged.

Comprehension questions