Brand differentiation: Pre-class activities

Pre-class activities

Prepare for your class by completing these activities!

Vocabulary matching


The first time you watch the video, pay special attention to the correct pronunciation of the following words:

Product differentiation is a company’s ability to effectively communicate to its target customer why its product is superior.
A client visiting the offices of a top investment bank believing themselves to be a VIP client with this VIP treatments might select the investment back in anticipation of VIP results.
The objective of product differentiation is not subtelty.
…and was acquired by UNILEVER just 5 years after it launched.

Comprehension questions

Additional resources

Keep learning outside of the classroom!