Brand differentiation: Pre-class activities
Pre-class activities
Prepare for your class by completing these activities!
Pronunciation
Additional resources
Keep learning outside of the classroom!
Prepare for your class by completing these activities!
Vocabulary matching
Pronunciation
The first time you watch the video, pay special attention to the correct pronunciation of the following words:
Product differentiation is a company’s ability to effectively communicate to its target customer why its product is superior.
A client visiting the offices of a top investment bank believing themselves to be a VIP client with this VIP treatments might select the investment back in anticipation of VIP results.
The objective of product differentiation is not subtelty.
…and was acquired by UNILEVER just 5 years after it launched.
Comprehension questions