Essentially, this is because influencers know exactly how to engage their audience and encourage them to trust and believe in your brand.
The campaign was designed to mark the launch of the cosmetics brand’s new product line, Forever Foundation, which comes in a range of 67 unique shades.
Dunkin’ Donuts, the global sweet treats giant, launched a successful influencer marketing campaign with its advertising agency, Trilla, a few years back.
This included the use of efficient farming processes, the recycling of distillation resources, and its support of the LGBTQ community, amongst other key pillars.