Seasonality in business: Pre-class activities

Pre-class activities

Prepare for your class by completing these activities!

Vocabulary matching

Pronunciation

The first time you watch the video, pay special attention to the correct pronunciation of the following words:

Golf courses are shut down; there’s not a whole lot you can sell.
… you’re missing out on a ton of opportunities to connect with customers and build your brand in the off-season to generate better quality customers and higher-spending customers for your peak season.
When you pre-sell in the winter, you can offer value-add promotions and still charge a premium because you’re not panicking or rushing to sell.
With current supply chain issues, this is crucial.

Comprehension questions